We designed the identity of Silverpeak, a brand based in Colorado, USA, led by Jordan Lewis. Focused on the sustainable agriculture and the responsible sale of cannabis, it positioned itself as the premium global cannabis retailer. The challenge for the identity was twofold as there were no references worldwide to contextualise this case. The brand manages to combine attributes of the place of origin with characteristics of global brands. The results of the identity communicate the distinctive values of the business in an elegant and responsible way, inviting you to get to know the Silverpeak experience.