Tourism Council of Argentina

Brand design and identity for Patagonia Argentina to create a platform that allows them to raise the profile of the region worldwide. The brand needed to be personal enough to define itself as a region and at the same time its activities and messages should be open enough As to build and project a vision of the multiple tourist possibilities. The result was a signature, a brand in the first person, and a family of icons and colors that combine activities, areas and tourist routes.