Buenos Aires Ciudad. 2009

The agency of tourism asked us to find an identity that would represent the city abroad. Our objective was to show it as an eclectic and versatile city. A multifaceted destination. We developed an image that conveyed that objective, incorporating illustration as an engaging element. The various cultural activities were organised into different tourism products and each had its own map and leaflet. We also designed the map for the general guide of the city and a system to identity its neighbourhoods.

Identity. Illustration. Maps. Signage.
2009 to 2011.